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We do the Keyword research - It
will take detailed keyword
research and smart ad creation to have effective ads running on Google. Ads
run on Google searches as well as relevant sites that subscribe to running
"Ads by Google." This is a great way to get additional exposure for your
business. |
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What is your time worth? Tell me about
your business and get a custom campaign. |
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Google AdWords ads connect you with new
customers at the precise moment when they're looking for your products
or services (based on the keyword bid amount).
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Google is the most popular search engine
in use today. |
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We collaborate on your ads setup, choose
keywords to help match your ads to your audience.
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Pay only when someone clicks on one of
your ads. |
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Ads can be created to be very focused on
specific web site content or they can be created to be very general.
It is up to you and your budget. Of course, the more your budget, the
better exposure and results you will receive.
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You
decide where your ads appear by country, territories, cities.
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Online reporting tells you what's working
and accessible by you. |
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It is best to use these Pay Per Click
program for products or services that are for sale at your web site.
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Let the world know about you or your clients by adding Google AdWords to your
marketing campaign. Promoting clients has been a key part of my
partnerships for the past six years as a Virtual Assistant.
Advertising in the early days was free and believe me, I was
"queen of free." As businesses caught the "wave" and realized
that they have millions of possible eyes, most started
charging for advertising. Internet advertising for the most
part at business sites, where advertising would do the most
good, is extremely expensive for the individual entrepreneur.
Google
and other sites offer a way to control your spending and still
have the ability to get your product or service out to
thousands of possible buyers. Google AdWords is being heavily
promoted and used successfully as an advertising medium and
works for all sizes of businesses.
Using
Google AdWords may be a way to get some exposure to
competitive websites and make use of popular keywords that you
are not receiving good search engine results. Plus now you
have an "in" at Google even though Google says that
subscribing to AdWords does not necessarily mean you will be
bumped to a higher page position on their search engine. I
believe it certainly can't hurt, especially if you intend to
spend money on advertising.
You
are in total charge of your campaign:
1. You help
create the ads.
2. You help choose the keywords or key phrases.
3. You set a daily and monthly budget.
4. You decide when and if you want to run specific ads.
Tip: Use this tool to create your AdWords Campaign. Find the
best keywords with the most clicks and the least competition. A tool you
cannot live without for your website, your Google Adwords campaign and
finding business niches. Click here for more
information.
Where
do you see your ads?
1. When
someone searches in Google using the keywords you've chosen,
you will see them on the right hand side of the screen in a
skyscraper box entitled "Ads by Google."
Don't
expect to see your ad every time you do a search using your
keyword(s). The ad is shown depending on several conditions;
1) how much you are willing to pay for a click in relation to
your competition for the keyword, 2) if your monthly budget is
not depleted, and 3) your keywords are highly relevant or very
closely related to the search words.
2. Your
ads will be displayed on Google Partner sites such as
Earthlink, Netscape, AskJeeves, America Online and many more.
3. You
will see your ad on sites subscribing to Google AdSense which
is the other side to AdWords. The same conditions for seeing
your ads will apply as listed above. The key being that your
keyword or key phrase is highly relevant to the site
displaying Google AdWords. You can see an example below.
You pay
each time someone clicks your ad and goes to your web site.
The cost and number of clicks are calculated by Google and can
be seen in your Google account. Google tracks the amount and
will not let ads be displayed when your allocated monthly
budget has been spent.
Of
course, you should use Google AdWords only for services or
products that will produce revenue for you or your client. I
have had excellent results with extremely high click throughs
for my clients. I have created ads for clients who want to pay
for only very specific keywords and we have seen good exposure
from doing this without spending the whole year's budget for
advertising. Good luck with your Google AdWords campaign!
