Says Webster –
1a : to examine as to condition, situation, or value : appraise
b : to query (someone) in order to collect data for the analysis of some aspect of a group or area
The action or an instance of making a judgment about something : the act of assessing something: appraisal
So you are looking for a tool to help with attracting quality leads for your business. Or maybes you have found them and need to now determine exactly what your business can do for them.
There is a big difference between “surveys” and “assessments,” even though the terms are used interchangeably. If you are simply looking to find out how well your product is liked by a customer, that’s easy – a survey with a few questions will work fine. The biggest difference is that a survey aggregates results from several people to help you determine which product or coaching method is most popular. Usually, a survey does not give feedback to individuals, but it does help giving those ever popular “star” ratings we see all over the internet.
A better word interchange for assessment would be a questionnaire, quiz or analysis. Assessments are usually in the form of questions asked to an individual who will receive feedback based on his/her answers. Maybe you are attempting to discover the coaching needs of an individual, so you ask a series of questions to determine what area of expertise they might most benefit from.
The assessment helps you, as a coach, employer, teacher, speaker etc. know where to focus the next individual coaching session, who best fits a position, what your audience is most interested in learning about or maybe even what a client’s current financial status or knowledge is.
Assessments are also used as quizzes – how far along have you come in your study of ????; How competent are you in coding? Are you ready to be a ?
Resource for the Top 10 Survey programs: Click Here
In my opinion, the best assessment program is Assessment Generator – Click Here