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Create Your Own
Assessments to Attract More Clients
by Milana Leshinsky Founder of
If you think assessments
should only be used with existing clients, you may be in for a surprise!
Assessments can also be effectively used in building your prospect
database and attracting more new clients, right from your web site.
Why are assessments so
Because they captivate and
educate your prospects, and are fun to take! I have personally received at
least fifty e-mails from friends and colleagues last year, referring me to
various self-assessment web sites! I could find out what my IQ was, what
type of personality I have, or whether business ownership is for me, just
to name a few.
Imagine hundreds or
thousands of people sending their friends and relatives to your web site!
Nothing else will make people spread the word about your web site faster
than a free assessment!
While many coaches and
consultants already have assessments on their web sites, most of them are
offered in PDF or Microsoft Word format. So the only way to complete these
assessments is to print them out and manually fill in the blanks.
Your existing clients won't
mind doing it, but your prospects may think it's too much of a hassle.
Keeping this in mind, I developed a tool that instantly solves this
AssessmentGeneratorallows you to create automated
self-scoring assessments, which you can add to your web site in just
Now, we're not talking about
a complicated assessment that takes an hour to complete. The ones you
create with the
AssessmentGenerator are simple and straight-forward. Their
goal is to captivate your prospects, and get them excited about your web
site enough to buy from you!
There are two types of
assessments, which you can create with
AssessmentGenerator: self-scoring and narrative. The
self-scoring assessments are the most fun, and are excellent for driving
targeted traffic to your web site. People love them so much, they'll send
everyone they know to your web site!
Here is how a self-scoring
assessment works. Your web site visitors read each statement and check
those that apply to them. They can also rank each statement on a scale of
one to five, to indicate how much they agree with a statement.
For example, here are a few
statements from the "Marketing-Wise Assessment", which you can see on the
I track most of my marketing activities &
know how my clients find me
I publish a newsletter at least once a
My prospects clearly understand what I do
and how I can help them
Here are few more statements, taken from
the "Stress-Level Quiz":
I smoke less than half a pack of
cigarettes a day
I do something for fun at least once a
I have at least one relative within 50
miles on whom I can rely
After they've completed an
assessment, your prospects can view their score and its interpretation,
which you type in when you create the assessment. The results are then
e-mailed to both you and the assessment taker. If you use autoresponders,
you can also follow up with each prospect as many times as you wish, until
they become a client.
The possibilities for using
self-scoring assessments are endless! Here are just a few topics to get
your imagination going:
Assessment" will help your visitors find out what their level of
self-confidence is, and what they can do to improve it.
2) "Midlife Crisis
Assessment" will tell your prospects if they're really going through a
mid-life crisis, and how they can overcome it.
3) "Healthy Eater
Assessment" will help people understand their eating habits better, and
whether or not they need to make a change in their eating patterns.
4) "Should I Hire a Web
Designer Assessment" will help your visitors make a decision about their
abilities to create and take care of a web site.
5) "How Child-Proof is My
Home Assessment" will tell parents how ready they are for a child in
their house, and how to keep their child safe.
As you can see, a
self-scoring assessment can be created for ANY type of business, on any
topic. Another type of an assessment you can create is "Narrative". You
ask questions, prospects fill in the answers, and you receive them in the
While a narrative assessment
works just like any feedback form, there is an incredible benefit to
creating them with
AssessmentGenerator They are so easy to create and add to
your web site, you can do it yourself within 5 minutes!
Webmasters will charge you
as much as $150 to add a questionnaire form to your site. With
you can create as many mail forms as you
want, using this simple assessment wizard.
Just click on "FRE*E Demo"
and see for yourself - you'll use them for everything! Seminar
registrations, customer surveys, free consultation requests, complementary
coaching sessions, and much much more!
Milana Leshinsky is the founder of ACCPOW, Association of Coaching &
Consulting Professionals on the Web. Stop giving away your time - give
away Free Assessments instead! Create custom online assessments in 5